Email newsletters are a great way to keep in touch with existing customers. However, this requires a certain regularity in customer communication.
Over the year you can run out of ideas for newsletter events. Here you will find a few ideas that can serve as a reason for the next newsletter mailing.
The expansion of your product range is always a good occasion for sending out an email newsletter. But don’t use “dull” product advertising – tell the story about the new product:
Make the newsletter recipients curious about your new product and offer the loyal newsletter subscribers a small price or service advantage. Then the newsletter recipients will definitely “risk” a click and want to get to know the new product.
You will then experience the greatest advantage that e-mail marketing communication has to offer companies: excellent conversion rates on the website and in the online shop.
If there is a special occasion in Germany or in your business environment, then use this opportunity to send out a newsletter.
A soccer world championship is the prime example of an interesting marketing event across Germany. In days like this, creative entrepreneurs keep proving how you can connect your own products with football. There are soccer cakes at the bakery, soccer goal walls in shops and table football in bars and pubs.
But it doesn’t always have to be such high-profile events. The trade fair highlight in your industry or a big festival in your city can also be the occasion for creative marketing ideas that can be easily distributed to all existing customers via an e-mail newsletter.
Company anniversaries and outstanding milestones in the company’s history are also ideal for sending out an event-related newsletter. Is your company going to be 100 years old or are you expecting its one-millionth customer? Let the world and your customers know!
Combine the happy occasion with a competition, a special offer or discounts. Combine the whole thing with an open house, a roadshow, customer appointments on-site or a high-quality offer of further training for your existing customers.
This is how benefits are conveyed – the e-mail newsletter is not too promotional and the recipients are interested.
Don’t forget: tell stories! Talk to the individual customer in the newsletter as if you were having a personal conversation with them.
If you haven’t felt any inspiration up to this point, please take a look at the colourful series of festivals and public holidays that we regularly see from January to December, for example, Black Friday:
Valentine’s Day, Mother’s Day, Easter, Men’s Day and Whitsun, Carnival and Halloween, Spring, Summer, Autumn and Winter and Christmas are good opportunities to contact existing customers via e-mail newsletters.
These festive moments are often very emotional. Make clever use of this emotionality for your e-mails. Design the layout, the offers themselves and the texts for their advertising in the newsletter with a lot of reference to the season.
In this way, you can pick up your customers exactly where they are currently “emotionally”. You are then certain to click on such tailor-made offers on the website or in the online shop.
The use of words like ” now “, ” exclusive ” or ” new ” as well as the inclusion of phrases like ” still to ” or ” only for you ” have a surprisingly great effect on the click behaviour of e-mail newsletter subscribers.
Knowing about these mechanisms, many newsletter senders rely on such ” signal words ” in the subject and headings of their customer newsletters.
Use such “sales tricks” because they work. If you succeed in giving your newsletter customers the feeling of being something special and having received a time head start, then they will thank you with a lively use of your offer.
If nothing works – a bargain is always possible Sales of remaining stock, the offering of temporary special prices or discounts by email are real hits. Either you direct your customers to the online shop via a link or invite them to your local shop.
But: don’t overdo it! Never promise too much! Avoid superlatives and statements that seem implausible. All of these can affect the success of your email.
Important information about your products should reach your customers quickly. This can be specialist information, reports on the manufacturing conditions of the products or price changes.
With such proactive communication, you can improve your image with the customer – even if the message in the email newsletter is not the most pleasant – just think about price adjustments.
Sending useful information that is important for customers is always well received – especially when legal requirements, legal texts or contractual conditions change.
There’s always at least one good reason to keep customers up to date via email – this blog post should have proven it. Plan your mailing campaigns cleverly and tell exciting things about yourself and your products instead of just distributing clumsy advertising.
Then take email marketing to the level of your most successful marketing channel.
With a modern email marketing software and a clever email dispatch service provider like you can track the behaviour of your customers in the email newsletter. You can find out everything about the opening rates of the newsletter and the clicks on the individual offers.
In this way, you will learn a lot about the interests of your e-mail newsletter subscribers and will be able to respond more specifically to these interests in future mailings.
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