Creating content that engages the audience is one of the main activities in a marketing strategy.
If this endeavor is successful, a company will have the opportunity to attract visitors to its channels and build relationships that will increase the business bottom line in the medium and long term. However, as you know, the competition in this sector is enormous.
Every day, a considerable amount of content is published on the Internet in a wide variety of formats, which makes the job of marketers even more challenging.
In addition, internet users will only deal with materials that they believe are genuinely authentic and create unique experiences. Hence, it is essential to keep up to date with the main trends. One of them is the use of interactivity as a tool to add value to content. For this, many companies rely on so-called no-code marketing apps. These technologies play an essential role in the development of precious materials.
The name says it all. A no-code marketing app is an application that allows users to take advantage of its features without the need for any prior coding knowledge. A marketer can develop different content formats even if he does not speak any programming language with one of these tools. The tool automates the entire process and makes development and design phases as easy as drag and drop.
The rise of these marketing apps has to do with the growing demand for fast and inexpensive applications, as traditional platforms are often considered too expensive and slow.
Of course, most developers aren’t big fans of this trend and claim that it limits the resources that can be used to develop content or even a website. However, it cannot be denied that traditional apps may not deliver the agility desired for most projects. Against this background, it is expected that the no-code industry will continue to grow, at least in the coming years. All of this predicted success suggests that people find these tools important to their strategies. They offer many advantages, as we’ll describe in the next topic.
Whenever we talk about automation, you can assume that we’re talking about the first item on our list.
One of the main advantages of no-code marketing apps for a business is getting tasks done much faster. This saves significant time that can be invested in more meaningful activities.
Don’t just take our word for it. A study conducted by Appian found that 80% of marketing developers found these tools extremely important to avoid spending time on repetitive and tedious tasks. In addition, respondents said that this reality results in developers focusing on high-level work that cannot be completed without their presence. No-code marketing apps optimize the internal processes of the entire company.
Much of the agility described can be traced back to a smaller learning curve. If an application does not require programming skills, it can be mastered much more quickly by any professional. Because of this, the workflows created by the marketing team become much more cost-effective, eliminating the need to hire IT professionals/tools every time a new demand arises. For example, imagine you are running an e-commerce business and preparing campaigns for Black Friday.
To improve your digital sales, you decide to include a banner on your website that encourages visitors to act and shows the most relevant offers.
If you don’t rely on a no-code app, simply creating this banner can cost a lot of time and money.
The same goes for any content tied into a broader digital marketing strategy, especially interactive ones.
Do you know those interactive pieces we just mentioned? They are beautiful to every visitor, which increases the chances of conversion. So, by using a no-code application, you can deliver a great experience to your audience – and that can be the most significant benefit here.
After all, this is the only way for your person’s attention to excite and detect while educating them and collecting relevant data about their interests, pain, and behavior patterns.
As you already know, a content marketing strategy aims to deliver a high-quality experience to the person. In this way, a company can support its prospect at all buyer journey stages and ensure a more efficient sales funnel. Using no-code marketing apps is perfect for creating different parts and getting them to the right people to develop bespoke approaches to achieve different goals.
However, a no-code app speeds the process and ensures that anyone with a basic understanding of technology can develop, design, and publish an exceptional quiz. Again, a no-code marketing app will help you publish rich and valuable interactive pages and increase the number of conversions.
Now that you understand how a no-code marketing app affects your results and how to fit them into your strategy, you may be wondering what alternatives to use.
Well, on this topic, we are going to introduce some of the most relevant solutions.
Listen!
Canva is a general application for designing anything from website banners to social media posts. With drag-and-drop functionality and multiple templates the application allows anyone to create unique content. In addition, the platform offers a wide variety of colors, fonts, symbols, and images that you can apply to reinforce your visual identity.
Shopify is a no-code platform that makes it easy to create digital stores.
It is widespread in e-commerce as it enables businesses of all sizes to catalog and sell their products over the Internet.
The application can be integrated with several other tools and is the perfect solution to create a complete shopping experience.
In addition, companies can automate their checkout process quickly and securely.
Ion is a no-code marketing app that focuses on creating interactive content.
With its quick start features, including templates and pre-made content, it is possible to design and publish material in less than an hour.
Available formats include quizzes, landing pages, e-books, solution finders, and assessments.
The platform is straightforward to use and gives you complete creative control with no code required.
Invest in them if you want your digital strategy to take the next level. They make the process of designing and launching pages and content much faster and more manageable, so you can let your creativity run wild without compromising your time management goals. If you’re not already using one, it may be time to rethink your digital marketing strategy. Considered the world’s leading interactive content platform, Ion is an example of a no-code marketing app with a lot to offer your business.
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