If you are very passionate about cryptocurrency and all things blockchain then you may want to consider creating a blog about it and making money that way. Now, some people will try to dissuade you by saying that the niche is saturated and you’ll never be able to stand out. There are some big players in that space after all.
They’re not exactly wrong, but there are ways that you can enter a competitive niche like cryptocurrency and be successful. It won’t be easy and you’ll need to be dedicated, but if you are really looking to make money, then you just have to be smart about how you go about it.
In this article, I will go over the 3 ways that you can create a successful blog about cryptocurrency.
If you think you have a very good way to help people understand the way Bitcoin works and plan to write a “What is Bitcoin” type of article, then you may want to rethink that. It is far too broad and too many other blogs are already ranking for that search term. You may get lucky by directing traffic from social media to that post, but as far as SEO goes, you won’t get any love.
Instead, focus on lower search volume questions that people are asking and find the ones that are not being answered properly by your competitors. For instance, there are a lot of smaller coins that don’t get much attention yet people need information about them. An article like “How to convert ETH to USDT” is an example.
Trying to drive traffic from Google to a site in a competitive niche is a challenge. When you do focus on low search volume keywords, there won’t be tons of traffic initially even if you rank high in the results for that term.
To really drive traffic in the early days, you need to have a large following on social media that love your content. Find out where your target audience is hanging out online and focus on those platforms. For instance, you might have a lot of success on Instagram, but not so much on Facebook. Every platform has its average user demographic so don’t try to use every available channel.
Make sure the content is engaging and share worthy so people are likely to share it and allow you even more exposure.
In any competitive niche, having a blog and social media presence is not enough. You need to be seen as an authority by both Google and by your potential audience.
To solidify yourself as an authority you should be promoting a podcast and Youtube or TikTok channel.
Narrow in on the type of content that your audience is looking for that they aren’t finding on other blogs and YT channels and start there. Eventually you will build a following that will end up on your blog and also make a name for yourself in the field.
*This article has been contributed on behalf of Paxful. However, the information provided herein is not and is not intended to be, investment, financial, or other advice.
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