Do you have an idea? In today’s era of rapid solutions and global information flow, it is a huge asset to have a unique idea. Ideas are the most important thing you need for a business plan. If you have an idea, try to develop it using thought maps, which will give you individual tasks and questions to solve.
Assess The Quality Of Your Idea
It is very important to systematically assess the quality and value of a product or service. It is necessary to collect information and professionally process it on relevant and reliable documents.
First, it is important to do a detailed market analysis and a competitive analysis. This will give you the answer to whether your idea is unique and you can correctly define its competitive advantages. Write down how your idea is unique and original and whether it is innovative enough. Can you tell me what the added value of your service or product is? If you have experience with SWAT analysis, be sure to do it for your idea.
Can you get to know your ideal customer based on an idea? Define a typical target group or write down the characteristics of a person? If so, it will be easier for you to determine the customer’s path and market acceptance of the idea.
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Do A Market Research
Only your potential customers will set up a real mirror for you. Ask people for your idea. Do a little research. Either by discussing the idea or by using simple questionnaires that you can evaluate qualitatively.
Define An Effective Strategy
You will need to write down four basic strategies:
Product strategy
Define your product portfolio or portfolio of provided services. Will you manufacture the products or just resell them? How will you handle logistics, how will you have the package solved?
Marketing strategy
Clarify what you will communicate and where you will communicate it so that your target group can respond. The strategic message should go through your communication. Keep a clear tone of your communication so that you are easy to read and understand. Define communication channels and media plan. The most important thing is to be able to define measurable goals, the so-called KPIs so that you can measure your progress and measure your plan performance.
Business strategy
You need to know in advance what the cost and margin will be for the products and services you want to offer. The business strategy defines sales channels and should be able to indicate expected sales and revenues over time.
Financial plan
You clearly need to define what investment costs you can count on, what operating costs you will have, and thus the return on the entire investment.
Set A Schedule
The schedule of individual steps is the basis of success. Break down the necessary steps in time with fixed deadlines. Use either a classic to-do list or a more sophisticated Gantt chart. Many good ideas fail for implementation to drag on in time.
Realize Your Idea
Only the idea that is being implemented, counts. The ideas you can bring to life are the ones that can change your life and maybe our world. Successful people differ from the average in that they can bring their ideas to life.
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