The latest barometer of fiber in business, published in September 2022, was produced by IFOP for Coverage/InferNum. It draws a positive conclusion: the average rate of equipment for companies with less than 250 employees is increasing. 55% have opted for the change, against only 23% in 2020. The health crisis has transformed the use of the Internet, with more frequent use of video conferences and the exchange of increasingly voluminous media files.
The attractiveness of optical fiber differs according to the size of the companies. The technology is now used by a large majority of large companies (88%), regardless of their sector of activity (agriculture, industry, trade or construction). On the other hand, it is less so in SMEs with less than 50 employees (61 to 67%) and VSEs (49%). We note, however, that of the 45% of companies that still need access to fiber optics, more than half of them wish to subscribe to it, including three quarters in less than two years. According to the study, optical fiber is favored by companies for:
Operators have previously favored a fiber optic connection to the densest areas. This is reflected in the figures by a significant gap between rural and urban areas. Only 36% of companies in a rural municipality use fiber optics, compared to 70% in Ile-de-France and 59% in provincial metropolitan cities.
Only some companies are ready to subscribe to fiber. The study shows that 41% in 2022 do not want it. A growing figure since they were only 35% in 2021. What are the reasons? The first is the fear of change. Not knowing where we are headed when the historical system completely satisfies us is always a source of doubt and nervousness.
The second is undoubtedly the current economic context. Growing inflation makes these companies – often small businesses – cautious, fearing that the cost of their subscription will increase by switching from ADSL to fiber optics. Hence the importance of having an operator who accompanies these companies in their approach to answer their questions as best as possible.
Another obstacle to the transition to fiber optics is believing that one is not eligible when it is possible to test one’s eligibility.
You should know that the fiber optic network is more efficient, robust, and reliable than the ADSL network. The copper used for ADSL can be more easily damaged by the weather than fiber optic cables. In addition, connecting to the Internet using fiber consumes three times less energy.
The share of customers who are delighted with their operator is almost 15% higher for customers connected by fiber than the others.
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ADSL uses copper telephone lines. However, the government has implemented a very high-speed plan which aims to deploy access at very high speed throughout the territory. This, therefore, leads to a programmed end for this network. The incumbent operator and Arcep announced in 2019 that from 2023 until 2030, the copper installations used for landline telephones, Internet (ADSL, SDSL, VDSL), and television would gradually disappear.
In 2026, no operator can offer an ADSL connection offer or on the copper telephone network. It will, therefore, soon no longer be possible to choose between ADSL and optical fiber. We must anticipate this change quickly so it happens in the best possible conditions.
The operator must play the proximity card to make a successful transition to fiber for businesses. He must discuss with his client to identify his expectations and take stock of his uses and those of his employees. The operator will then be able to respond point by point to the objections of the decision-maker by submitting to him the best solution to deploy to satisfy his business uses.
Among the most sought-after selection criteria when switching to fiber optics, companies wish to:
Solutions exist to respond to companies located in white areas (without fiber access), such as access to the 4G/5G network, which benefits from better coverage in the territory.
There are solutions for securing internet connections by optical fiber in companies:
Fiber continues to be deployed in companies, even if some are still skeptical of its advantages. However, as the end of the use of copper is approaching, they will soon have no choice. It remains to accelerate the access of rural areas to very high-speed networks, often penalized by the prioritization of fiber development in dense regions. However, this access to thread in these sectors could encourage more companies from urban areas to come and settle in other territories. For those who would like to benefit from the advantages of very high speed, the solution is to go through 4G or 5G mobile networks.
Also Read: ADSL: What It Is, How It Works And What Are The Other Transmission Technologies
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