If you have a business and have zero to little internet presence you need to change that. Everyone is looking for something online: make up, clothing, a car, including an online casino.
Come with us as we explore how you can boost your business by going online and even offer a few tips and tricks to help you get started.
Why you need to go online
The truth is that we’re always on our phones researching something or scrolling through social media. A lot of what we buy is also bought online and what better way to take advantage of this other than going online?
Having an online presence increases the chances of your business getting the traction it needs. Many online businesses are solely operating from home and ship ordered goods off to customers. This saves them the cost of having to rent out a space to conduct business.
If you do have a physical address for your business then it may be good to link your website to your physical address and add a Google Maps feature so people can easily find you as many still prefer going to a physical shop.
The truth is that whether you like it or not your business needs to have customers to make a profit and when you think of the internet you need to think of it as a poster or flyer. In simple terms, the internet is a good place to advertise your business.
Also Read: 4 Steps To Your Marketing And Sales Strategy
How do people find my business on the internet?
Your business is a solution to someone’s problem. Let’s say someone is looking for a pair of white stiletto heels and they begin the process of looking for those shoes online. When they type in the keyword phrase white stiletto heels the search engine will immediately go looking for any information that matches the search. From here the customer is then led to your business because it is the most relevant to what they are looking for.
People find your business through certain keywords or keyword phrases that are on your business website. This is why it’s crucial to understand your target audience and their search terms.
If you’re struggling with keywords or keyword phrases you can use free keyword planners. With these, you can type in the product or service you are selling and find keywords or terms that are being used by your potential clients.
Organic and paid results
The truth is that everyone is trying to make money including Google or any other search engine you may be using. For this reason, they have what is called a paid advert. You normally find these search results at the very top of the page with the results page. Underneath these, you will then find what is known as organic search results.
Organic search results are not like paid ads because the website owner does not pay to have those results show up. The search engine has simply chosen the page based on relevance, keywords, and keyword phrases.
It’s important to keep in mind that paid ads are not paid for by you every time someone searches about something related to your website. You only pay for the ad space once someone has clicked on your website. Another important thing to know is that you paying for a paid ad does not guarantee that a customer will purchase. The search engine will ensure that you pay for the ad and whether or not your customer has bought is irrelevant.
For this reason, it is very important to ensure that you not only attract a customer but keep them as well.
If you are struggling to keep your customers on your website then you may need to consider changing the content on your website.
Final thoughts
Your business can benefit greatly from being launched online. All you need to do is understand the basics and get your business online. The more internet presence you have the better the chances of you attracting new customers.
Also Read: The Importance of Reaching More Customers Through User-Friendly Websites
