Whether in the B to B or B to C sector, mailing operations are an excellent means of communication. For small structures, it is sometimes difficult to carry out its first campaigns. We are therefore going to show you how to set up this campaign thanks to our selection of the best professional mailing solutions.
Have A Professional Email Address
To run an e-mailing campaign, you must have a professional e-mail address. A professional email address is associated with a domain name that belongs to you. You do not yet have a website or own a domain name? Then consult our article on the best and cheap dedicated servers to set up your website in good conditions.
The professional address has several advantages, in particular, that of making your message credible. It brings visibility and above all security to your brand! Indeed, with a professional email address, your messages are less likely to end up in the spam emails of your recipients.
Mailing: Building Your Database
The tool does not do everything: you have to build or buy a database. This database must include at least the email addresses of people likely to become your prospects. So remember to select the individuals present on this database, at the risk of getting the wrong target, and therefore of making your entire campaign fail.
Develop Your Mailing Strategy
Your marketing strategy is a key element in your mailing campaign. One mistake and your open or conversion rate can go downhill. Your campaign will therefore have had little or no impact on your conversion rate. Here are some strategic elements that you will have to put in place, among others:
- Define your objectives, in particular with the SMART method (specific, measurable, achievable, realistic and temporally defined)
- Define the frequency and design of your emails, and stick to it! Here constant is the key.
- Determine your sales funnel in order to transform your prospects into loyal customers.
- Create an affiliate landing page for your mailing campaign
- Define a call to action
The Best Tools For Professional Mailing
1. Sendinblue
Sendinblue is a French company that publishes a Saas relationship marketing solution of the same name. Launched in 2012 by Armand Theberge and Kapil Sharma, Sendinblue is an all-in-one Saas software suite that allows SMEs to communicate with their customers by email or SMS.
Sendinblue offers 5 different offers to its customers. The first is free and allows you to send 300 emails per day at no cost. Then come the “Lite”, “Essential” and Premium ”formulas, which range from 19 to 49 euros per month and which make it possible to send between 40,000 and 120,000 emails per day.
These formulas also offer additional features, very useful for your digital strategy: A / B test, chat or even landings pages.
2. Mailchimp
Mailchimp is a marketing automation platform and email marketing service. It offers its clients the opportunity to create email communication campaigns. The user has the possibility of personalizing his campaigns according to criteria of segmentation of his base of contacts.
Like Sendinblue, Mailchimp offers a free offer accessible to everyone. The company also offers three additional paid offers adapted to each need: the “Essentials”, “Standard” and “Premium” offer. These offers will cost you between 9.99 euros and 299 euros.
3. Mailjet
Mailjet is an email sending service founded in 2010. Originally based in the Nantes region, the head office is now located in Paris, with offices in New York, London and Berlin.
Like its competitors; Mailjet offers a free offer and allows you to send 200 emails per month. A “basic” offer and a “premium” offer (more accessible in terms of price but less rich in terms of functionalities) are also offered. A personalized offer completes its commercial proposition.
If you want to dig deeper into the subject, check out this comparison of the different emailing software.
As you will have understood, setting up a mailing campaign is not easy. Its design is based on a large number of elements that must be taken into account in order to ensure the effectiveness of your campaign.
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