Finding millions of products, comparing prices and much more, plus you get all these services from the comfort of your home. The internet has indeed become one giant shopping mall.
We’ve become accustomed to conducting our businesses online, So much so, when the COVID19 pandemic hit, the e-commerce industry experienced massive growth.
Shopify is one company that has grown tremendously.
With its total revenue at $1119.4 million in 2021, Shopify has solidified its position as one of the biggest e-commerce companies.
With millions of stores in Shopify, how do you stand out from the competition?
These three Shopify tips will do the trick.
1. Optimizing the On-Page and Off-Page SEO
By launching an SEO campaign, you’ll increase digital traffic to your store. This further increase the chances of getting more orders.
With an SEO campaign, you’ll improve your store’s visibility by raising your store’s ranking on the Google search index.
However, you need to understand that this isn’t a quick fix, and it might take you some time. To achieve the best results, invest your time studying, analyzing, and updating the Google algorithm. Also, look at different digital tools, and you might learn invaluable off-page techniques.
Hire services offered by third-party SEO apps and learn more Shopify SEO tips to grow your store’s competitiveness.
2. Implement a Customer Loyalty and Reward Program
Customer loyalty programs have become a must in the e-commerce world. The prevalent implementation of this program is due to the huge impact it has on sales.
When you put in place a customer loyalty and reward program, it incentivizes customers to make purchases.
Returning customers play a huge role in improving your sales. It’s estimated that there’s a 60 to 70% chance that returning customers will make a purchase. With a reward program, there’s a high chance your customer will stick with you.
Moreover, your loyal customers and new ones alike are likely to spend more.
Learn more Shopify marketing tips, launch a successful customer loyalty and reward program.
3. Make Use of an Email Marketing Platform
The use of email marketing is one of the essential tips for Shopify store. It’s estimated that for every 1$ spent on email marketing, the average return is $42. Mind-blowing, right?
Though seen as a basic tool, utilizing email marketing to upsell your products is ingenious. You don’t need sophisticated technology, no overhead costs, and no printing or postage costs.
Communicate effectively with your clients by sending straightforward, non-invasive emails.
Look at brands like Shop and Code and learn more about how email marketing promotes your Shopify store.
Boost Sales by Using These Shopify Tips
It doesn’t matter what you’re selling, use these Shopify tips and see your store stand out among the competition.
This will improve your store’s sales and, in turn, grow your store to new heights.
If you’re interested in learning more about SEO and other digital marketing strategies, stay up to date with all the latest articles going live on this website.
